Advert Evaluation

In order to make our adverts, we were assigned into groups of three, my group decided to do an advert on a skincare product called ‘Clinique Sonic System Purifying Cleansing Brush’.

Before we began to film, we were met with few difficulty already because our chosen actor wasn’t available on workdays and filming would happen outside of college, which brings me to another difficulty we faced, our actor didn’t go to the same college as us or anywhere near Paddington. Meaning that we had to film on the weekend instead. After we established a schedule, how and where we’re going to film, we had to gather our props.

Our props just consisted of two things, the product itself and a brown paper bag that was big enough to fit over someone’s head. I was tasked with retrieving such a thing, which proved more challenging than I first thought. In the end we went to Pret and got a large paper bag. Which was white. Because of this I went to the art rooms in college and asked if they had any brown parchment paper, third time lucky, I managed to get it in the end. I then wrapped the parchment paper around the Pret bag. Originally I was planning to turn the paper bag inside out but that proved to be the wrong idea as I would have ripped it.

Mainly Luna and myself done the editing, honestly, I had a completely vision to the advert and it didn't come out as I wanted to. Optimistically I would say "It went better than initially planned" but no. Although the final advert had some elements I wanted from my original vision, it was lacking. I think the problem was that neither me or Luna had the extensive knowledge in editing to pursue the ideal vision of the advert. There was also communication troubles between Luna and me as I was trying to explain what I wanted but I didn't know the name of it and then tried to explain the effect in different ways. It was futile. In the end, I just settled, just like how someone settles for someone because they let "The One" get away and they were getting too old (Ergh).

Below is the advert that I am not very happy with as I could see the potential but didn't pursue it hard enough, I shall do better next time.