An advert is generally a 30 sec - a minute long, visual aid to try and sell a product, media companies are hired by corporations to produce one. They are typically aimed at a certain target audience depending on the product, it could range from working class to the middle class. If the advert is a toy for a child, they would be aimed at a parent rather than a child because a child doesn't have money/income.
2 - Explain three different contemporary TV adverts and three list key characteristics of them: viewed Christmas adverts
- Target audience - Generally in these adverts, they were aimed at parents and trying to sell them products that their children might want. e.g - game consoles, electronic gadgets etc.
- Short timeframe - They are typically 30 seconds to a minute long. This is because the viewers would get bored of watching it and might switch channels before they even got to see what the product is. Also, the longer an advert, the more it would cost for the corporation to make. They would go bankrupt.
- Product placement - You can clearly see the product they are trying to make you buy. Sometimes it would even show up multiple times. The narrative might even revolve around this product, they want you to think you need it.
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